India produces more films than any other country and turned cricket into a multi-billion dollar sport. And yet it hasn’t built a strong global audience. In this episode of Emerging, Haslinda Amin sits down with JioStar’s Uday Shankar to discuss whether India can replicate the soft power success...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-10-08/how-india-can-turn-its-culture-into-economic-power-video)