A salesperson and a marketer can open the same customer account and need different facts. Before a customer call, the salesperson needs what was agreed and the next step. Marketing needs an approved customer signal it can use in a campaign.
Source: [Dev.to](https://dev.to/artemr_rudenko_0bf2c2c505/how-i-keep-shared-sales-knowledge-safe-for-different-roles-saleswiki-part-2-of-5-1ngl)