Bread experts weigh in on whether the rye sourdough that bakers ‘feed every day’ is worth that much A loaf of bread has become New York City’s latest viral hit and, somehow, status symbol. At Rye, the first US outpost of Austrian bakery Martin Auer, a 3. 3lb loaf of 100% rye sourdough sells for ...

Source: [Guardian US](https://www.theguardian.com/us-news/2026/sep/28/rye-bread-viral-new-york-city)

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