Fri, Oct 9 01:05 PM

High earners are more likely to trust influencers, buy from them, and want their jobs

Business Insider•Fri, Oct 9, 2026, 11:00 AM•2 min read

61% of high earners trusted creators' recommendations, compared with about half of lower earners, according to Morning Consult data.

Source: [Business Insider](https://www.businessinsider.com/influencer-trust-rises-with-income-morning-consult-survey-2026-10)

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