“It's my baby, it's our baby,” said Bieber, who conceived the makeup and skincare brand as a line of personal must-haves she always has in her routine.

Source: [Fortune](https://fortune.com/2026/10/14/hailey-bieber-sold-rhode-e-l-f-beauty-after-she-and-co-founder-lauren-ratner-addressed-their-main-fear-in-an-acquisition/)

Sponsored