Gwyneth Paltrow’s food venture took on a ghost kitchen model many investors had soured on. But Goop Kitchen focused relentlessly on delivery quality and operational control, helping fuel 61 percent sales growth in 2025.

Source: [Inc.](https://www.inc.com/inc-video/gwyneth-paltrow-may-have-finally-found-goops-best-business/91403514)

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