Generative AI can widen the options for a visual effects shot, but artists still decide which of them serve the story, according to James Rustad, global head of GenFX at Eyeline, Netflix’s in-house VFX studio.

Source: [Variety](https://variety.com/2026/tv/markets-festivals/generative-ai-still-needs-artists-judgment-netflix-genfx-head-1236907383/)

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