Gen Z Is Buying Flip Phones. The Smart Brands Know They’re Really Selling a Feeling

Inc.•Sun, Aug 9, 2026, 09:00 AM•2 min read

Young consumers aren’t nostalgic for the ’90s. They’re nostalgic for what they never got to have.

Source: [Inc.](https://www.inc.com/temilola-agbede/gen-z-is-buying-flip-phones-the-smart-brands-know-theyre-really-selling-a-feeling/91385415)

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