Gen Z got into repairing and handstitching clothes first — now Levi’s and Uniqlo are chasing a Patagonia-style ‘brand halo’

Fortune•Mon, Aug 10, 2026, 12:32 PM•2 min read

“There is nothing throw away about our products,” Vicki Swain, Primark’s product longevity & partnership lead, said.

Source: [Fortune](https://fortune.com/2026/08/10/gen-z-analog-handstitching-repairing-clothes-second-hand-levis-uniqlo/)

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