Previously unknown players have gained millions of social media followers thanks to attention of tournament Breakout talent emerges at every World Cup, but in 2026 these players’ actions are not confined to the pitch. Social media has become football’s parallel tournament, an arena where one vir...
Source: [Guardian International](https://www.theguardian.com/football/2026/jun/17/from-vozinha-to-tim-payne-how-the-world-cup-is-creating-viral-stars)