Bloomberg's Lisa Mateo joins Scarlet Fu and Tom Keene on "Bloomberg Money. " They discuss how young women rushing sororities have been paying from $3K to $12K for coaches to teach them southern sororities unwritten rules in hopes of getting accepted.
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-08-14/freshmen-pay-thousands-for-sorority-rush-coaches-video)