For New Car Brands, the Path to Success Is Littered With Flops

NYT Business•Sat, Jun 20, 2026, 09:00 AM•2 min read

Honda and Sony have bailed on Afeela, their joint E. V. project, without selling a single car.

Source: [NYT Business](https://www.nytimes.com/2026/06/20/business/afeela-automakers-spinoffs-brands.html)

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