Fishy business: who really profits when sardines go viral? - video

Guardian Environment•Tue, Aug 25, 2026, 10:00 AM•2 min read

Once a cheap store-cupboard staple, sardines are fast becoming a luxury food item. Last year, #SardineGirlSummer saw influencers promoting the health benefits of sardinemaxxing, while sardinecore became the must-have fashion trend. Now, demand is accelerating just as Morocco’s sardine stock has...

Source: [Guardian Environment](https://www.theguardian.com/news/video/2026/aug/25/fishy-business-who-really-profits-when-sardines-go-viral-video)

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