Generative engines build answers by stitching passages from your site and from third parties. When those sources disagree about who you are, the model often hedges — or picks a competitor with cleaner facts. Entity consistency is the boring prerequisite behind many GEO wins.
Source: [Dev.to](https://dev.to/pandawm/entity-consistency-for-ai-search-same-name-same-city-same-service-list-27ho)