Humphry Slocombe, a San Francisco-based ice cream company, will team with Eli Roth to help promote his new horror film “Ice Cream Man. ” The company has created Brain Freeze, a limited-edition flavor inspired by the upcoming film, which will debut in theaters on August 7 through Roth’s company Th...
Source: [Variety](https://variety.com/2026/film/news/eli-roth-humphry-slocombe-ice-cream-flavor-1236812389/)