Demonstrating marketing ROI is one of the most important jobs today, says JLL's Siddharth Taparia

Business Insider•Tue, Jun 30, 2026, 02:34 PM•2 min read

Siddharth Taparia of JLL sat down for a video interview with CMO Insider. The marketing chief says CMOs should focus on metrics that matter.

Source: [Business Insider](https://www.businessinsider.com/jll-cmo-siddharth-taparia-cannes-lions-2026-6)

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