Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has m...
Source: [Guardian International](https://www.theguardian.com/technology/2026/sep/12/deepfakes-wrecking-influencers-credibility)