Sprinter CEO Jay Hunter tells Inc. how the brand has maintained its momentum after Coachella by streaming live on TikTok Shop up to 95 hours a week.
Source: [Inc.](https://www.inc.com/ali-donaldson/critics-called-it-a-rebrand-disaster-kylie-jenners-electrolyte-packets-just-made-4-3-million-in-three-months/91362096)