Cottage Cheese Shortages Are Driven by TikTok and ‘Protein-Maxxing’

NYT Business•Sat, Jun 20, 2026, 09:00 AM•2 min read

TikTok and “protein-maxxing” are driving a cottage cheese squeeze that’s left some consumers desperate.

Source: [NYT Business](https://www.nytimes.com/2026/06/20/business/cottage-cheese-shortage.html)

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