Transparent supply chains boost consumer trust—if the results are positive. But what if they aren't? A new paper by Kühne Logistics University (KLU), in collaboration with the University of Tennessee and Tilburg University, published in the Journal of Business Logistics, reaches a surprising co...

Source: [Phys.org](https://phys.org/news/2026-09-consumers-demand-transparency-rewarded.html)

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