Consumer sentiment is lower now than when inflation peaked at 9.1% — and the richest 10% of Americans account for half of consumer spending

A Pew survey in early October found 84% of registered voters said the economy was very important to their vote, the least polarizing issue it asked about.

Source: [Fortune](https://fortune.com/2026/10/30/consumer-sentiment-inflation-peak-richest-10-percent-half-consumer-spending/)