Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’

Fortune•Thu, Jul 23, 2026, 09:50 PM•2 min read

"A font isn't a brand," says Metaforce consultant Allen Adamson. Meanwhile, Gen Z is letting the memes fly.

Source: [Fortune](https://fortune.com/2026/07/23/what-is-fridge-cigarette-coca-cola-marlboro-font-rebrand/)

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