Expanded theatrical windows, an increase in young moviegoers and strength in emerging forms of content are ushering in a new phase, and a better one, at the box office, according to a pair of exhibition CEOs. The head of Marcus Theatres lauded the “well-balanced” mix of films that buoyed the sec...

Source: [Deadline](https://deadline.com/2026/07/cinemark-marcus-exhibition-ceos-box-office-theatrical-windows-1237013702/)

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