Christopher Nolan’s IMAX blockbuster highlights a lesson every leader faces in the AI era: when products become abundant, value shifts to experiences and capabilities that can’t be copied.

Source: [Inc.](https://www.inc.com/soren-kaplan/christopher-nolans-the-odyssey-sold-52-million-in-imax-tickets-it-reveals-where-value-goes-when-ai-makes-everything-abundant/91383670)

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