The iconic wrapper of White Rabbit, a six-decade-old Chinese milk confectionery, has recently gone viral in the West. Shared this month in a post on X, formerly Twitter, the retro packaging was hailed as an “absolute masterstroke of graphic design”. Its distinctive waxy paper – featuring a whit...

Source: [SCMP](https://www.scmp.com/news/china/diplomacy/article/3364210/chinamaxxing-trend-really-about-china-or-gen-z-fleeing-western-fatigue?utm_source=rss_feed)

Sponsored