The viral ad shows a male golfer pushing a female golfer to the ground. Since 2019, women and girls made up nearly 60% of net golfer growth.
Source: [MarketWatch](https://www.marketwatch.com/story/callaway-golfs-apology-for-ad-showing-woman-being-shoved-to-the-ground-exposes-a-major-industry-blind-spot-41101a13?mod=mw_rss_topstories)