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Thu, Jul 23 09:18 PM

‘Call us whatever the hell you want’: Mark Zuckerberg just launched an AI optimism blitz using nostalgia to sell Meta’s AI future amid backlash

Fortune•Thu, Jul 23, 2026, 08:52 PM•2 min read

Marketing experts say Meta invokes Facebook-era optimism while leaving recent AI lawsuits and product backlash unaddressed.

Source: [Fortune](https://fortune.com/2026/07/23/zuckerberg-ai-ad-optimism-backlash/)

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