The Guardian’s deputy editor of social platforms on why high-profile people and brands are deploying the power of TikTok to woo new followers I didn’t want to work in social media. If you’d asked 15-year-old me my dream job, I might have said foreign correspondent, or maybe travel writer. So yo...
Source: [Guardian Politics](https://www.theguardian.com/media/2026/aug/15/business-critical-why-even-andy-burnham-is-taking-his-social-media-game-seriously)