Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency. The findin...

Source: [Guardian International](https://www.theguardian.com/technology/2026/jun/21/brands-using-ai-generated-influencers-to-promote-products-on-social-media)

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