Brad Pitt Has 16 Roommates. There’s a Smart Marketing Lesson Behind the Absurdity

Inc.•Thu, Sep 10, 2026, 09:00 AM•2 min read

A new De’Longhi campaign shows how to make an ordinary product benefit impossible to ignore.

Source: [Inc.](https://www.inc.com/robin-landa/brad-pitt-has-16-roommates-theres-a-smart-marketing-lesson-behind-the-absurdity/91403281)

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