At Fortune's AIQ Summit, Ewout Steenbergen said AI is cutting costs but LLMs still only send it less than 1% of its room nights.

Source: [Fortune](https://fortune.com/2026/10/02/booking-holdings-cfo-says-even-ai-hyperscalers-dont-know-their-roi-but-hes-learning-from-his-ai-coach/)

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