BBC Commercial increased EBITDA by 17% to £267 million ($357. 1 million) in the 2025/26 financial year, returning £377 million ($504. 2 million) to the BBC as direct-to-consumer services and consumer products, led by “Bluey,” drove growth despite a challenging market.
Source: [Variety](https://variety.com/2026/tv/news/bluey-bbc-commercial-profit-growth-2025-26-1236810374/)