Binge watching and binge shopping come together: Amazon lets Prime viewers buy what characters wear and use, or the next closest thing

Fortune•Fri, Sep 11, 2026, 09:15 PM•2 min read

Amazon’s new Prime Video feature uses AI to help viewers shop for products that look like what they see on screen.

Source: [Fortune](https://fortune.com/2026/09/11/binge-watching-shopping-amazon-shop-the-scene-feature-jeff-bezos-streaming-tech/)

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