The US version of the tournament’s opening ceremony helpfully focused on one of its main themes: aspirational consumerism The 2026 World Cup: a festival of football; a moment to revel in upsets, spectacular goals, stars made, and reputations ruined; a test of Didier Deschamps’s unshakable addicti...
Source: [Guardian International](https://www.theguardian.com/football/2026/jun/13/big-lalas-energy-to-ulcerative-colitis-meds-fox-is-this-world-cups-very-soul-in-the-us)