Ben & Jerry’s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down o...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-09-23/ben-jerry-s-ceo-activism-as-a-business-model-video)