BBC’s average audience was 9. 7m, four times as much as its rival – similar to its lead four years ago Their respective World Cup studios have been pored over, their lineup of pundits analysed almost as much as the matches. But when it came to the tournament’s final, the result was clear – audie...
Source: [Guardian International](https://www.theguardian.com/media/2026/jul/20/bbc-defeats-itv-world-cup-final-viewing-figures)