Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs

CNBC•Sat, Sep 26, 2026, 10:00 AM•2 min read

Swiss luxury watchmaker Audemars Piguet says its sales and engagement are breaking records after its risky, eye-catching Royal Pop collaboration with Swatch.

Source: [CNBC](https://www.cnbc.com/2026/09/26/audemars-piguet-and-royal-pop-defy-luxury-watch-slump-and-tariffs.html)

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