First it was weddings. Now, going overboard on birthdays, planning murder-mystery breaks or mini-festivals with dress codes and branded merch, is the norm for many. Is this driven by monster egos, or a search for connection in a fractured age?

Source: [Guardian International](https://www.theguardian.com/lifeandstyle/2026/aug/02/birthdayzillas-people-birthdays-epic-events-huge-cost-guests)

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