AT&T’s CMO tied ‘brand love’ to the numbers CEOs care about. Customers are 3 times less likely to leave and much cheaper to acquire

AT&T’s CMO says customers who love the brand are three times less likely to leave, 50% more likely to buy a second product, and cheaper to acquire.

Source: [Fortune](https://fortune.com/article/att-cmo-tied-brand-love-customer-churn-marketing-cmo-revenue-growth/)