I was introduced to ridiculously simplified A/B testing while working at BigTech. I wanted to understand the landscape of running A/B tests outside of BigTech. As an example, I recently worked with a Fintech startup that was not running true A/Bs via randomised user buckets, but they did have ...

Source: [Hacker News](https://news.ycombinator.com/item?id=49498145)

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