Some movie fans call premium screenings a “gimmick. ” Others are driving six hours to see “The Odyssey” in Imax 70mm.
Source: [MarketWatch](https://www.marketwatch.com/story/as-spider-man-joins-the-odyssey-in-imax-are-premium-movie-screens-worth-the-extra-price-74304e34?mod=mw_rss_topstories)