Fifa’s orchestration of incompatible or frankly absurd corporate sponsorship suggests the balance may have tipped too far It’s almost all over. No more hydration breaks, no more obligatory pans of the TV cameras to Hollywood A-listers, or dread of the crushing inevitability of English disappoint...
Source: [Guardian International](https://www.theguardian.com/media/2026/jul/19/money-soft-power-draining-world-cup-football-magic-fifa)