App Tracking Transparency (ATT) is an Apple privacy initiative intended to allow iPhone owners greater control over how developers collect and use their data. However, the company was accused of treating its own apps more favourably than third-party ones.
Source: [9to5Mac](https://9to5mac.com/2026/08/17/apple-will-comply-with-fairer-app-tracking-transparency-rules-in-the-eu/)