Update, July 24: The LinkedIn post has since been deleted. The original story follows below. Sofia Coelho, the art director who led the visual design and concept for Lil’ Finder Guy, has shared a rare behind-the-scenes look at how the MacBook Neo campaign’s mascot came to be.
Source: [9to5Mac](https://9to5mac.com/2026/07/23/apple-art-director-shares-early-sketches-and-prototype-of-lil-finder-guy/)