EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big reason for that stability trend: California and its enduring draw for celebrities.

Source: [Deadline](https://deadline.com/2026/09/california-advertising-production-celebrity-pay-1237101796/)

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