Americans are having fewer babies — and pampering them with luxury diapers

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

Source: [MarketWatch](https://www.marketwatch.com/story/americans-are-having-fewer-babies-and-pampering-them-with-luxury-diapers-a84222cd?mod=mw_rss_topstories)