AI-powered search is exposing a growing weakness in conventional SEO reporting: a brand can shape an answer without receiving a visit. When systems such as ChatGPT, Google AI Overviews, Perplexity and Gemini reference a company, product or source in an AI-generated response, the user may get wha...
Source: [Dev.to](https://dev.to/alifar/ai-search-measurement-gap-why-brand-influence-can-matter-more-than-clicks-2imc)