Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made abou...
Source: [Guardian World](https://www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules)