AI-generated answers may be creating a measurement gap for businesses that rely on search visibility . A page can rank well in conventional results yet receive little exposure in an answer generated by an AI search experience. Conversely, a brand may be named in an answer without occupying the ...
Source: [Dev.to](https://dev.to/alifar/ai-answers-are-changing-seo-measurement-why-brand-visibility-needs-new-metrics-ag1)