AG1’s Biggest Growth Move Wasn’t a New Product. It Was Dropping ‘Athletic Greens’

Inc.•Tue, Sep 1, 2026, 09:00 AM•2 min read

Before it became AG1, the company built a cult following among athletes and biohackers. Reaching everyone else required a broader identity.

Source: [Inc.](https://www.inc.com/james-richardson/ag1s-biggest-growth-move-wasnt-a-new-product-it-was-dropping-athletic-greens/91395504)

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